Marketing Director
Craig is the very vital connection between Applecross and the customer, keeping a sharp eye on what the market wants and how best to deliver it. Customer service is a vital part of this, both pre and post sale.
A BSc Honours in Biochemistry from Edinburgh University was an unlikely qualification for a job in a Design Consultancy, his first job. But he rose to become MD.
Craig’s second trip to Edinburgh University led to an MBA and positions with The Scotsman Newspaper and Obtree Technologies – a Swiss based Software Company as European Marketing Manager.
In October 2002, Craig joined Applecross as their very first marketing director.
Q & A
What’s your proudest achievement?
Being a Dad (work in progress).
What’s been your biggest mistake?
Not waiting 2 hours to allow my, then girlfriend, to wake up before asking her to marry me whilst out on a romantic walk (she said yes by the way).
What’s your wildest career dream?
Retiring with no regrets and a track record of affecting peoples lives in a positive way.
What keeps you going?
Fulfilling potential.
What keeps you awake at night?
The thought of being awake at night.
What is your first thought of the day?
Do I really have to go running or swimming today or is it a day off ?
What’s your ideal day off?
Exercise, bit of manual labour, fun with the kids, nice meal & wine.
Who has had the biggest impact on your career/life?
Life – Wendy.
Career – Chap called Simon Pearson (boss/friend in last job).
What would you do if you didn’t do your current job?
Probably start something on my own: ideally standing up in front of people banging on about “delighting customers!”
What’s your theme song (‘Simply the best’ not allowed!)?
“Don’t stop me now…I'm having such a good time…I'm having a ball!”
Describe your ideal home?
5 beds detached, 4000 sq ft house with 4 acres around it in the country with a 50M heated indoor pool with gym off, large sound-proofed office (separate from the house) and 3 large public spaces.
What’s your favourite meal and wine?
Anything with King Prawns & Chablis/Sancerre.
What has been your most embarrassing moment?
Trying to surf for 2 days in Cornwall with my borrowed wetsuit on back to front.
What kind of company will Applecross be in five years time?
Leaner, bigger, faster.
My motto is: “Together we can go to places we never dreamed of getting to…what are we waiting for…an invitation?”